Welcome
to
In
Context MultiMedia. This
resource has been specifically created to teach you how to develop your
small business and yourself, from the inside and out.
This is not just another blog purporting to tell you
about
how to grow and strengthen your business and brand, I am doing it right
now. I am
living it right now. And it is time for
me to pay it forward and tell you what I did, show you the steps I
took, and work with you as your business grows.
Take action
on what you learn here and you will take your small business to the
next level.
- Learn how to use a blog to communicate with your customers,
your competitors, and other members of your strategic alliance.
- Learn how to get away from "marketing messages" and have
real conversations with social media.
- Polish and perfect the leadership skills that you need to
implement your vision for your business.
- Discover the power of the Long Tail, and how marketing now
means selling more of less.
- Create a powerful personal network of real friends and
business advisers that you can collaborate and innovate with to take
your personal development to the next level and beyond.
I’d like to help you invest your time and effort,
promote yourself and your business, and get a return on that investment.
This is what I do:
- I consult on how to get involved with on- and off-line
communities,
- Use Twitter and Commenting strategies without being a
spammer,
- Increase your online presence to attract and generate more
business,
- Teach you to create and implement a blogging platform for
your business and your community,
- Teach actionable steps that you can use to improve your
productivity workflow
Business
Development, as part of the
In Context Multimedia
family of web resources, has come into being through my own efforts at
learning how to blog, how to create info-products and how to market
myself and my products. I have 14+ years of experience working in the
Hospitality industry, in operations and in sales, which has taught me
many lessons about life and business.
In the past few years I have
become intensely interested in how this internet thing works, and
how
to make a business out of it. I have read hundreds of blogs
and books
about this and related topics. Many lessons were learned the hard way,
and almost all of them "on the job."
To read more about the most
important lesson, click here [
link].
Getting Started
This site is set up a little differently from many of the blogs and
media sites that you may be familiar with. I recognize that all of you
reading this are at different points on your development curve. Some of
you may already be excellent marketers, but you are looking for ways to
lead and engage your employees. Some of you may have a successful
business and want to learn how to reach out to your customers on the
internet and extend the reach of your brand.
Therefore, each
category is in its own
"channel", where you can follow the topics that you are most interested
in. You can also
subscribe
to the main RSS feed in order to get all of
the content. Your method of learning, your pace of learning is up to
you.
The primary categories that we will be addressing are:
Each article, or post, will
also be tagged with a more specific topic
name. In this way you can not only just read posts about Blogging, for
example, but you can read all of the posts that are tagged "customer
service" or whatever topic you wish to develop today.
Click on the
category links above to
learn more about each specific category, or
choose
a subscription
option here.
Some of the latest posts cover the following topics:
Testimonials
Stephen Smith is a true expert who is also easy and
fun to work with. I had some problems with document software and work
flow, which he solved for me in a way that will definitely save me time
and money. He is responsive and thorough as well - what more can you
ask for? I would use him again without hesitation.
Brad Shorr
President
Word Sell, Inc.
www.wordsellinc.com
Stephen is a blogger with a cooperative mindset. He
loves to work together to share knowledge and work on being successful.
We have worked together in the past and will continue doing so in the
future. His blog Productivity in Context contains a wealth of
information on how to manage your activities and time in a more
productive way. At the same time he shares his insights in leadership
development and new media too.
Lodewijk van den Broek
Owner
How
to be an Original
Read more recommendations here [link].
This is
your resource
for articles, podcasts, and video tutorials featuring best practices
for personal productivity, leadership, "New Media" studies, and
tools for organizing.
